Shinmei USA is looking for opportunities to expand rice consumption in the U.S. amidst the drastic decline in rice consumption in Japan. Shinmei USA has been promoting Japanese rice at Japanese supermarkets and promoting the high quality of Japanese rice at its Japanese restaurant, Waraku.

As recognition of the high quality of Japanese rice deepens, we are expanding our sales channels to the food service industry, including major hotel chains in Las Vegas. Shinmei USA will continue to take on the challenge of the U.S. rice market, which still has a lot of room for growth.

At the same time, Shinmei USA is actively engaged in contract farming with major suppliers and large producers in California, and exporting California rice to Japan at low prices but with stable quality.