OUR PRODUCTS
Why
Shinmei?◼︎
Our mission, as the industry leader, is to preserve the delicious taste of rice and paddy fields, which are part of Japanese culture, and to provide rice to the world.
Shinmei ensures the safety of its rice with production and manufacturing processes that are rigorously controlled. We take pride in the taste of our rice. We handle various brands of rice from all over Japan.
Environmentally
friendly rice
Environmentally friendly rice is grown with minimal pesticides and chemical fertilizers—safe, reliable, and kinder to the environment and people.
Farming
Producers and consumers work together to protect the environment through responsible cultivation.
Water
Clean water is essential for delicious rice. We value quality water as part of sustainable growing.
Soil
Rich soil supports healthy rice. We nurture the soil and the rice—growing with care and love.
Our mission is to expand the possibilities of rice—one bowl, one table, and one community at a time.
Our Products
Selected Premium Rice
From All Over Japan
The most widely consumed rice in Hokkaido. Well-balanced flavor that stays delicious even when cooled — perfect for bento and lunch boxes.
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The pinnacle of Hokkaido rice breeding. Only rice meeting strict quality standards is selected — known for rich sweetness and premium texture.
Selected Premium
Grown
With
Care
"A bolt from the blue." Refined flavor with moderate stickiness, a clean finish, and glossy grains with elegant sweetness.
Grown with reduced pesticides and fertilizers. Safe, sustainable, and loved for its soft texture and pleasant flavor.
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Glossy, fragrant, and consistently Special A-rated. Delicious freshly cooked or cooled — ideal for rice balls and bento.
Celebrated for its large, brilliantly white grains, aroma, sweetness, and stickiness. Every bowl delivers luxurious quality.
Excellent balance and consistent quality year after year. Its stable cooking properties make it a staple for homes and restaurants alike.
Large grains with a naturally sweet flavor. Stays firm after cooking and pairs beautifully with curry and rice bowls.
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Japan's most famous premium rice. Rich sweetness, sticky texture, aroma, and a glossy finish that defines excellence.
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A new Toyama variety introduced in 2018. The name reflects the happiness felt after enjoying a truly delicious meal.
Known for its chewy texture and sweetness. Widely loved throughout Japan and a trusted choice for everyday dining.
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A classic Japanese rice known for its sticky texture and satisfying bite. A timeless everyday favorite.
A premium blend of carefully selected grains from multiple regions, delivering consistently balanced texture, flavor, and appearance — exceptional quality at a competitive price.
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Shinmei's Steam Clean process makes it simple — just 1 hour of soaking, cooked on a standard white rice setting. Nutty, chewy, and approachable even for first-time brown rice lovers.
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How to Cook Delicious
Japanese-Style Rice
Here are a few tips to cooking sticky, fluffy, flavorful rice unique to the Japanese style. Use a rice cooker and soft mineral water and follow these easy steps.
AND SOAK THE RICE
